Before we begin:
Mips® Essential Core should always be written with Mips before the product name. The name should be spelled with a capital “M” and lowercase “ips” in almost all instances. The only exception is when the name appears in an all-caps context, in which case it is customary to capitalize and spell out “MIPS® ESSENTIAL CORE” in full.
A condensed compelling summary of Mips® Essential Core. It gets to the point quickly with key features and the core function of the low friction layer.
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When a helmet is impacted at an angle, it can cause the head to rotate suddenly and violently. This is a common source of concussions and brain injury. The Mips® Essential Core system is designed to provide movement inside the helmet to help reduce rotational motion to the head in certain angled impacts, thereby lowering the risk of such injuries.
The Mips® Essential Core system is an injection-molded plastic, low-friction layer placed between the helmet’s comfort padding and its energy-absorbing liner. This permits the layers to move relative to each other. The system is a simple and robust addition to any helmet – an essential element of helmet safety.
Product specific logo
The Mips logo remains our most valuable graphic element and the most effective way to identify the presence of the Mips® safety system in a helmet. Additionally, emphasizing the product name, Mips® Essential Core, strengthens its identity while spotlighting its unique features.
Product visuals
Visual storytelling is a powerful tool to make the Mips® safety system more understandable for consumers and is an excellent way to differentiate your product in the market. For Mips® Essential Core, we offer multiple images that visualize the product; go grab them.
Psst! There are more photos available in the full content package. You can download it at the top of the page.
A short text explaining how the safety system works.
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Designed to help reduce rotational motion in angled impacts through low friction.
A short text explaining how the safety system works.
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The Mips® Essential Core system is an injection-molded plastic, low-friction layer placed between the helmet’s comfort padding and its energy-absorbing liner. This permits the layers to move relative to each other, helping to reduce rotational motion to the head in certain angled impacts.
A short text explaining where the safety system is used.
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Simple, yet efficient, the Mips® Essential Core system is an affordable solution designed to help reduce rotational motion to the head in certain angled impacts. A perfect introduction to the Mips® safety systems, it can be applied in helmets used for bicycling, horse riding, motorcycle riding and skiing.
Unique selling points for Mips® Essential Core.
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Inspiration
This section provides inspiration for using our product specific-logo in your communication. Let’s explore some exciting possibilities! Consider adding it to your website, highlighting your product’s unique features on the product page, or using it in your social media to enhance product promotion. Remember, even though our products may look different on the outside, their core function remains consistent.
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