Product specific communication

Mips®Air Node

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Before we begin:

Mips®Air Node,
not Air Node

Mips®Air Node should always be written with Mips before the product name. The name should be spelled with a capital “M” and lowercase “ips” in almost all instances. The only exception is when the name appears in an all-caps context, in which case it is customary to capitalize and spell out “MIPS® AIR NODE” in full.













Elevator pitch

A condensed compelling summary of Mips®Air Node. It gets to the point quickly with key features and the core function of the low friction layer.

Title

Light weight, low friction.

Copy

When a helmet is impacted at an angle, it can cause the head to rotate suddenly and violently. This is a common source of concussions and brain injury. The Mips®Air Node system is designed to provide movement inside the helmet to help reduce rotational motion to the head in certain angled impacts, thereby lowering the risk of such injuries.

The Mips®Air Node system is designed for highly ventilated, lightweight helmets. A low-friction layer is laminated onto the comfort padding, and connected to the energy-absorbing liner with nodes of hook-and-loop fabric touch fasteners. At angled impacts, the nodes release locally, allowing the padding to slide, with the intention to help reduce rotational motion. The system adds practically no extra weight or volume.

Product specific logo

Our logo: tailored to your products


The Mips logo remains our most valuable graphic element and the most effective way to identify the presence of the Mips® safety system in a helmet. Additionally, emphasizing the product name, Mips® Air Node, strengthens its identity while spotlighting its unique features.

Product visuals

When you can visually demonstrate the technology, do it.


Visual storytelling is a powerful tool to make the Mips® safety system more understandable for consumers and is an excellent way to differentiate your product in the market. We offer both video and imagery; grab it!

Psst! There are more photos available in the full content package. You can download it at the top of the page.

More copy for Mips® Air Node

One-punch sentence

A short text explaining how the safety system works.

Copy

A low-friction layer for fully ventilated lightweight helmets, releases at angled impacts to help redirect rotational motion.

How it works

A short text explaining how the safety system works.

Copy

The Mips®Air Node system is a low friction layer laminated onto the base of the comfort padding. It’s connected to the energy absorbing liner with nodes of hook-and-loop fabric touch fasteners. At angled impacts, the nodes are designed to release locally, allowing the padding to slide in order to reduce rotational motion to the head.

Where it’s used

A short text explaining where the safety system is used.

Copy

The Mips® Air Node system provides omnidirectional movement with minimal changes to the original helmet. It is especially suitable for highly ventilated, lightweight helmets, as the system itself adds practically no extra weight or volume.

User benefits

Unique selling points for Mips® Air Node.

Copy

Rotational motion is a common cause of concussions and brain injury in angled impacts to the head. The Mips® Air Node system is designed to provide movement inside the helmet to help reduce rotational motion to the head in certain angled impacts, thereby lowering the risk of such injuries. It’s suitable for helmets with minimum head contact surface and maximum ventilation.

Bulletpoints

  • Designed to help divert rotational motion
  • Fixed fit that only releases on impact
  • Replaceable and washable comfort padding

Inspiration

Before you go, here’s some inspiration!

This section provides inspiration for using our product-specific logo in your communication. Let’s explore some exciting possibilities! Consider adding it to your website, highlighting your product’s unique features on the product page, or using it in your social media to enhance product promotion. Remember, even though our products may look different on the outside, their core function remains consistent.

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