Before we begin:
Mips® Evolve Core should always be written with Mips before the product name. The name should be spelled with a capital “M” and lowercase “ips” in almost all instances. The only exception is when the name appears in an all-caps context, in which case it is customary to capitalize and spell out “MIPS® EVOLVE CORE” in full.
A condensed compelling summary of Mips® Evolve Core. It gets to the point quickly with key features and the core function of the low friction layer.
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When a helmet is impacted at an angle, it can cause the head to rotate suddenly and violently. This is a common source of concussions and brain injury. The Mips® Evolve Core system is designed to provide movement inside the helmet to help reduce rotational motion to the head in certain angled impacts, thereby lowering the risk of such injuries.
The Mips® Evolve Core system is based on a low-friction layer that is attached to the inner surface of the helmet’s energy-absorbing liner, using versatile fixations. This allows it to move in all directions, with the intention to help reduce rotational motion. The comfort padding is fixed to the low-friction layer, resulting in a refined fit and a light construction.
Product specific logo
The Mips logo remains our most valuable graphic element and the most effective way to identify the presence of the Mips® safety system in a helmet. Additionally, emphasizing the product name, Mips® Evolve Core, strengthens its identity while spotlighting its unique features.
Product visuals
Visual storytelling is a powerful tool to make the Mips® safety system more understandable for consumers and is an excellent way to differentiate your product in the market. For Mips® Evolve Core, we offer multiple images that visualize the product; go grab them.
Psst! There are more photos available in the full content package. You can download it at the top of the page.
A short text explaining how the safety system works.
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A low-friction layer designed to help redirect rotational movement in angled impacts.
A short text explaining how the safety system works.
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The Mips® Evolve Core system is based on the attachment of a low-friction layer to the inner surface of the helmet’s energy-absorbing liner. This layer is permitted to move in all directions to help divert rotational motion from the head in certain angled impacts. The comfort padding is fixed to the interior of the low-friction layer.
A short text explaining where the safety system is used.
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Mips® Evolve Core is a system designed for use in a wide variety of helmets intended for activities such as skiing, horse riding, bicycling and motor sports. With its refined fit and light construction, Mips® Evolve Core has become our most popular helmet safety system.
Unique selling points for Mips® Evolve Core.
Bulletpoints
Inspiration
This section provides inspiration for using our product-specific logo in your communication. Let’s explore some exciting possibilities! Consider adding it to your website, highlighting your product’s unique features on the product page, or using it in your social media to enhance product promotion. Remember, even though our products may look different on the outside, their core function remains consistent.
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