Product specific communication

Mips® Integra Split

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Before we begin:

Mips® Integra Split,
not Integra Split

Mips® Integra Split should always be written with Mips before the product name. The name should be spelled with a capital “M” and lowercase “ips” in almost all instances. The only exception is when the name appears in an all-caps context, in which case it is customary to capitalize and spell out “MIPS® INTEGRA SPLIT” in full.













Elevator pitch

A condensed compelling summary of Mips® Integra Split. It gets to the point quickly with key features and the core function of the low friction layer.

Title

Science friction.

Copy

When a helmet is impacted at an angle, it can cause the head to rotate suddenly and violently. This is a common source of concussions and brain injury. The Mips® Integra Split system is designed to provide movement inside the helmet to help reduce rotational motion to the head in certain angled impacts, thereby lowering the risk of such injuries.

The Mips® Integra Split system is integrated into the energy-absorbing liner. By splitting the liner into three separate parts and adding a low-friction surface between the movable layers, the system can move, with the intention to help reduce rotational motion. The design of the Mips® Integra Split provides seamless integration, a comfortable fit, and allows for incorporated ventilation in helmets with ample EPS coverage.

Product specific logo

Our logo: tailored to your products


The Mips logo remains our most valuable graphic element and the most effective way to identify the presence of the Mips® safety system in a helmet. Additionally, emphasizing the product name, Mips® Integra Split, strengthens its identity while spotlighting its unique features.

Product visuals

When you can visually demonstrate the technology, do it.


Visual storytelling is a powerful tool to make the Mips® safety system more understandable for consumers and is an excellent way to differentiate your product in the market. We offer both video and imagery; grab it!

Psst! There are more photos available in the full content package. You can download it at the top of the page.

More copy for Mips® Integra Split

One-punch sentence

A short text explaining how the safety system works.

Copy

A groundbreaking combination of energy absorption and reduced friction. Multiple, moveable layers designed to redirect rotational motion from angled impacts.

How it works

A short text explaining how the safety system works.

Copy

The Mips® Integra Split system is integrated into the energy-absorbing liner. By splitting the liner into three separate parts and adding a low-friction surface between the movable layers, the system can move to help reduce rotational motion to the head in certain angled impacts. Flexible fixations allow for controlled movement of the parts.

Where it’s used

A short text explaining where the safety system is used.

Copy

The design of the Mips® Integra Split provides seamless integration, a comfortable fit and may let designers incorporate greater ventilation in the helmet. The system provides omnidirectional movement for helmets with ample EPS coverage.

User benefits

Unique selling points for Mips® Integra Split.

Bulletpoints

  • Omnidirectional movement without affecting fit or comfort
  • Premium engineering and design
  • Fully integrated with the helmet construction, allowing for material optimization

Inspiration

Before you go, here’s some inspiration!

This section provides inspiration for using our product specific-logo in your communication. Let’s explore some exciting possibilities! Consider adding it to your website, highlighting your product’s unique features on the product page, or using it in your social media to enhance product promotion. Remember, even though our products may look different on the outside, their core function remains consistent.

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