Product specific communication

Mips® Integra TX

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Before we begin:

Mips® Integra TX,

not Integra TX

Mips® Integra TX should always be written with Mips before the product name. The name should be spelled with a capital “M” and lowercase “ips” in almost all instances. The only exception is when the name appears in an all-caps context, in which case it is customary to capitalize and spell out “MIPS® INTEGRA TX” in full.













Elevator pitch

A condensed compelling summary of Mips® Integra TX. It gets to the point quickly with key features and the core function of the low friction layer.

Title

Comfortable safety.

Copy

When a helmet is impacted at an angle, it can cause the head to rotate suddenly and violently. This is a common source of concussions and brain injury. The Mips® Integra TX system is designed to provide movement inside the helmet to help reduce rotational motion to the head in certain angled impacts, thereby lowering the risk of such injuries.

Mips® Integra TX features a thin, low-friction layer integrated between the fabric and the foam of the padding, allowing omnidirectional movement inside the helmet. This makes for an invisible and fully integrated system. The low-friction layer is designed to help reduce rotational motion without altering comfort and fit or adding weight to the helmet.

Product specific logo

Our logo: tailored to your products


The Mips logo remains our most valuable graphic element and the most effective way to identify the presence of the Mips® safety system in a helmet. Additionally, emphasizing the product name, Mips® Integra TX, strengthens its identity while spotlighting its unique features.

Product visuals

When you can visually demonstrate the technology, do it.


Visual storytelling is a powerful tool to make the Mips® safety system more understandable for consumers and is an excellent way to differentiate your product in the market. We offer both video and imagery; grab it!

Psst! There are more photos available in the full content package. You can download it at the top of the page.

More copy for Mips® Integra TX

One-punch sentence

A short text explaining how the safety system works.

Copy

An invisible solution that provides omnidirectional movement, integrating a low-friction layer inside the comfort padding.

How it works

A short text explaining how the safety system works.

Copy

The Mips® Integra TX system complements the traditional fabric-and-foam comfort padding with an integrated low-friction layer. The system provides movement to help reduce rotational motion to the head in certain angled impacts, without altering comfort and fit or adding weight to the helmet.

Where it’s used

A short text explaining where the safety system is used.

Copy

Mips® Integra TX is useful in moto, equestrian and snow helmets, where comfort is vital. The system is integrated in the comfort padding, and is attached to the helmet with hook-and-loop fabric or existing attachment points inside the helmet.

User benefits

Unique selling points for Mips® Integra TX.

Bulletpoints

  • Provides omnidirectional movement for full coverage helmets
  • Integrated in the comfort padding
  • Comfortable – does not affect the fit, stack height or weight

Inspiration

Before you go, here’s some inspiration!

This section provides inspiration for using our product specific-logo in your communication. Let’s explore some exciting possibilities! Consider adding it to your website, highlighting your product’s unique features on the product page, or using it in your social media to enhance product promotion. Remember, even though our products may look different on the outside, their core function remains consistent.

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