Welcome to Mips’ most important graphical asset: our logo. It embodies science and technology, representing our collective knowledge gained from over 25 years of research, testing, failures, and game-changing innovations. But most of all, it’s the single best way of identifying that a helmet’s equipped with our safety system.
Scroll for inspiration or learn how to effectively utilize our logo
Clear space
The Mips logo is a yellow dot. Not a yellow half-moon or a yellow quarter of a lemon cake. Keep it circular and whole. Leave space around it according to our guidelines and keep some distance to other graphic elements. But feel free to place it on cool-looking images of cool-looking athletes.
Placement
If you know Mips, you buy Mips. Putting the logo in the top right corner is a good idea to highlight the inclusion of our safety system. Users expect it there and it helps them recognize the brand easily. However, it’s not a strict requirement and other placements can be effective as well. See our highly accurate logo placement image for reference.
Mips logo placement in order of preferred placement.
Placement examples
When placing our logo on your imagery, keep the guidelines in mind. But don’t forget what they are – guidelines. We’re an addition to your brand’s experience and that’s what’s most important.
Product overview
Finding the right helmet online is a challenge, but to quickly determine if it’s equipped with the Mips® safety system, keep an eye out for the yellow dot – it’s a straightforward and distinct marker.
Our logo is the best way to quickly identify that a specific helmet s equipped with our safety system.
See our preferred placement. But this is usually already set by the design of the website, so go with that!
A pro tip is to incorporate the logo into the image.
Helmet page
When you’re on a specific helmet page, highlighting the Mips technology is a great way to ensure that potential buyers are well-informed that the helmet is equipped with the Mips® safety system. The yellow dot, our logo, is always a good starting point. Additionally, including a mention in the feature list and providing a video demonstration of our safety system is even better.
